Mary Kokoszka joins Baruch to launch iPic Media. It is truly a sensual experience exquisitely designed to excite, entice and escape." "The iPic effect is invaluable to any brand seeking affluent trendsetters," she says.īaruch adds: "Movies heighten emotional engagement, and iPic has managed to elevate that excitement to an unprecedented level. iPic delivers the most coveted niche audience with consistency and with the flexibility that only working directly with a circuit offers. "This movie-going experience would be a luxury marketer's dream," she recalls saying. Upon her first visit to iPic Theaters, Baruch developed an immediate affinity for the iPic brand and knew this would be the most coveted entertainment destination within the cinema landscape.
Content segments shot "on location" with Messer will also provide synergistic product placement opportunities within iPic Now! at iPic Theaters and restaurants.Ĭaryn Baruch, a 20-year cinema-advertising veteran, will lead iPic Media. iPic Media will run 30- and 60-second spots along with long-form content. iPic Now! will add new long-form lifestyle content segments among the travel, fashion and technology categories as part of the pre-feature program. Yard serves as iPic's vice president of culinary direction and is joined by iconic master mixologist and sommelier, Adam Seger. iPic Now! is strategically designed to engage iPic's discerning members and guests with two-minute lifestyle segments, including "Culinary & Cocktails" featuring iPic's acclaimed James Beard Who's Who 2014 inductee, Chef Sherry Yard. This will allow upscale advertisers to showcase their creative in the finest theaters in the country. iPic Theaters is also the only 100% first-run luxury circuit growing in double digits concentrated in the nation's Top 10 DMAs. IPic Now! is the only program produced and filmed by the circuit itself with entertaining editorial content and iPic host, Casey Messer. "Affluents are the heavy lifters and the uber shoppers in the consumer economy representing 50% of the nation's income and 40% of all consumer spending," according to Luxury Report, 2014, Unity Marketing, 2014. Significant research supports that the affluent demographic is proven to be first adopters of new technologies, new consumer goods and fashion trends. Additionally, with a community of nearly half a million socially engaged followers, iPic members and guests are a median age of 33 years old and have a HH income of $180K. With more than 1 million brand-loyal members and more than 4 million guests annually, iPic Media and iPic Now! will reach affluent super-influencers in all three core demographic segments: Millennials, Gen X and Boomers. IPic Entertainment Redefines In-House Cinema Marketing with the Launch of iPic Media. "We still have plans for future growth and development to bring the iPic experience to new markets and guests."ĭetails: iPic Scottsdale, 15257 N Scottsdale Rd., Scottsdale. "We will continue to operate and deliver a premium dine-in cinema and restaurant experience for all of our loyal patrons," a message reads on the iPic Scottsdale website. According to the company's website, there are no more planned closures at this time. There are 15 remaining iPic theaters in California, Florida, Illinois, Maryland, New Jersey, New York, Texas and Washington. 30, or by calling the theater directly until March 31.
Customers can request a refund by visiting the Scottsdale location's guest services desk until Jan.
The Scottsdale iPic location is offering customers refunds for the theater's membership rewards program, gift cards and presale tickets. Of the high-end theaters in the Phoenix area, iPic was among the priciest, with tickets ranging from $17 to $27 per movie. Located at the Scottsdale Quarter shopping center near Scottsdale Road and Kierland Boulevard, iPic provided moviegoers with luxury leather recliners and in-theater dining options. Headquartered in Boca Raton, Florida, the theater chain filed for Chapter 11 bankruptcy protection in 2019, and was bought out by the Retirement System of Alabama, which oversees the pensions of state employees. The Scottsdale theater announced that its last movie screening will take place on Jan. 30 due to " financial restructuring." The high-end movie theater iPic will close its Scottsdale location at the end of January.
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